Cream CRM Project for EXAT
Overview
Developed for the Expressway Authority of Thailand (EXAT), the Cream CRM Project enhances customer relationship
management by enabling real-time tracking and management of complaints from expressway users. This robust system
integrates seamlessly with CRM and customer contact centers, supporting efficient data management and better customer service.
Key Features
- Complaint Tracking
- Submit and monitor complaints in real time.
- Integrated Customer Service
- Direct link to EXAT's customer contact center for rapid issue resolution.
- Centralized Data Management
- A single database for customer and complaint history.
- Reporting and Analytics
- Tools for analyzing complaint trends and evaluating customer satisfaction.
- Multi-Channel Support
- Assistance across multiple platforms including phone, email, and social media.
- User-Centric Interface
- Simple and intuitive for both users and EXAT personnel.
Benefits
The Cream CRM Project fosters improved customer satisfaction through timely complaint resolutions, enhances
operational efficiency, and provides data-driven insights for better decision-making.